Project Background "I acquired a space for a cigar shop and bar. The building already had a restaurant area. I offered acquaintances a percentage of the revenue to participate in opening it, but all declined. A school friend with over 20 years in the restaurant business inspired me to open the restaurant myself, despite my lack of experience. I studied books on service and sales and visited Michelin-starred restaurants in the USA. The name 'Owl's Nest' emerged. The 'Nest' symbolizes gathering family together, a hearth. The 'Owl' represents wisdom, traditional family values, tranquility, magic, and mystery. Opening the restaurant has been a series of incredible events." — Kirill Faerovitch, Founder |
Positioning Food as high art; dining as a theatrical performance. While most restaurants adhere to basic service standards, Owl's Nest goes further by crafting service as a theatrical production. Every aspect of the guest's journey is considered to ensure comfort, starting with a stand for umbrellas at the entrance. The restaurant serves as a gallery of dishes: lighting focuses on the plate, elevating food to an art form. The cuisine is on a pedestal, reflecting respect for what we consume—favoring quality over quantity. |
Facade The logo stands on its own—complete, self-sufficient, and full of meaning. It doesn’t need any embellishments; it carries the entire atmosphere effortlessly. There are two ways the logo can seamlessly integrate into a simple sign:
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Identity The company brand is an extension of the founder's own identity. During the creation of the Owl's Nest restaurant brand, Kirill had the idea to also design a family crest. We brought together everything we know about the Faerovitch family: the yellow honeysuckle, references to the places where the couple was born, and the bridges of Pittsburgh—the city where they met and built their family nest. The style has a nod to Harry Potter, the family’s favorite book, with an owl finding its place as a central symbol in this key family emblem. |