International street art festival, in which street art not only decorates the urban environment, but also performs an emotional reset of social institutions (orphanages, hospitals, etc.).
The project is aimed at improving the appearance of social facilities, developing the volunteer movement, reducing social tension and raising the cultural level of city residents.
A design audit of street art festivals around the world has shown that vibrant street art projects do not have a clear identity, although many are generally recognisable.
Brands with a distinct visual identity and purpose:
Naming, logo and corporate identity of the street art festival -
WIN WIN ART
Website:
- structure development
- concept and design
- text and visual content preparation
- layout on Tilda
Marketing-kit for fundraising:
- presentation structure development
- preparation of sponsorship packages, text rewriting
- creation of pictograms, design and layout of the presentation
In 2018, the festival received sponsorship and information support, was held in July-September in 2 cities (St. Petersburg and Pskov) in 4 social institutions. The organisers received the Good Man Award, recognition in the field of art and charity and invitations to be a speaker and share their experience at international events.
Art wins!