To bring the brand to life, to build a stronger emotional connection in communication, a character image is introduced.The role of the character: a friend who knows everything about how to be beautiful, who constantly disappears in Zabava salons, and is probably its loyal client, a guest whom all the masters recognize and who is happy to share her experience and new discounts.

"Open to new things. Is there my favorite red, but more red?", "This time we remove a whole centimeter and a half. Let him try to say that it was so!". Zabava as a collective image understands the guests of the salons, speaks their language, leaves everywhere - on the walls, in the printing, on the uniform - funny lines that she could hear from other visitors.

The interior provides surfaces where you can not only promptly update information about promotions, but also leave messages from the brand's character to lift your spirits. Hand drawings also find their place in the interior design. The basis of the concept is diagonal wagon of natural wood color, creating a feeling of coziness of a rustic house, but breaking the monotony, branded pattern on textiles, accents of red color.

We have developed a Guide to renovating, decorating and furnishing new studios with recommendations of specific models in the IKEA catalog