Personal Brand Growth
for solopreneurs and founders
for solopreneurs and founders
marketing strategy and personal brand coaching
strategic sessions
2-6 months
1-2 sessions per week
Stop Waiting for the Perfect Moment
Artificial Intelligence is Pushing Specialists Out,
Except for Those with a Powerful Brand
Except for Those with a Powerful Brand
Entrepreneurs, experts, and solopreneurs who want to make their services sell themselves — let's dive into your marketing strategy, personal brand, packaging, and limiting beliefs — everything that influences your potential to grow your income. With the support of a coach and AI, you can fast-track your path to self-fulfillment and consistent revenue from your doing what you love.
Anna Yermakova
Marketing Strategist, Creative Entrepreneur, Brand Coach
"In 2017, without spending on advertising, I launched the design studio Brand to GO in St. Petersburg and transformed from a brand manager in employment into a solopreneur and digital nomad. In 2023, I moved to Portugal on a digital nomad visa. My education and experience in strategic marketing, along with skills in managing personal brands and business relationships, helped me attract projects through word-of-mouth worldwide. Small businesses, large holdings, and American startups became my regular clients and friends as I traveled around the globe.
I know how challenging it can be to grow your business alone and break through the income ceiling, but it’s possible — and with a brand coach’s support, it can even be enjoyable."
I know how challenging it can be to grow your business alone and break through the income ceiling, but it’s possible — and with a brand coach’s support, it can even be enjoyable."
Word-of-mouth and personal branding are what sell for you and attract clients who are on the same wavelength, while you simply do your work, openly broadcasting your values and expertise, revealing yourself as both a person and a professional. But for it all to work, you need a strategy, proper branding, and regular, purposeful actions under the guidance of a coach.
How to earn from your expertise through your personal brand, without resistance, while staying true to your authenticity
the program is at the intersection of strategic marketing and branding, psychology and self-coaching, with the involvement of (of course) AI
STRATEGY
STRATEGY
Audit and Marketing Strategy
Behind every strong brand and in-demand specialist is a clear strategy, understanding of their audience, product, and methods of monetizing expertise.
- Goal setting
- Unpacking expertise
- Market audit, defining market niche, and outlining target audience profiles
- Personal positioning
- Developing product lineup, sales funnel, and pricing strategy
IDENTITY
IDENTITY
Personal Brand Identity
Only by understanding your authenticity can you create a memorable image, find your style and voice, communicate your brand, and differentiate yourself from others.
- Brand Identity Scan
- Brand DNA Description
- Tone of Voice
- Archetypes
MINDSET
MINDSET
Mindset Reprogramming for Visibility on Social Media
Knowing marketing tools is great, but why do we so often stop at knowledge? Let’s work on identifying limiting beliefs, forming new neural connections, and reprogramming the brain:
- Discovering true motivation
- Addressing cognitive barriers to change: sabotage, procrastination, imposter syndrome, fear of failure/rejection, perfectionism, resistance to change. Separating facts about ourselves from negative thoughts that hinder progress.
- Finding internal resources to prevent burnout and maintaining their balance.
- Building systematic actions on the path to goals.
LAUNCH
LAUNCH
Branding and Packaging with AI
When the fears of 'standing out' are behind, we begin working on the packaging of your website and/or social media. We do it together, not just study how to do it. I assist with copywriting and creativity:
- Comparing platform algorithms and choosing the right combination of tools: a blog not just for the sake of a blog, but tailored to your goals and personal characteristics (Instagram, YouTube, Telegram, LinkedIn, website, portfolio, presentation, marketing kit).
- Recognizable style: brief for a designer/stylist/photographer
- Content creation: choosing formats, finding ideas for your niche, adapting trends, storytelling.
- First publications on selected platforms
LEARNING BY DOING
minimal theory, we dive straight into action
on your own wavelength
murmur marketing
your boundaries exist only in your mind
working with me (without false modesty) changes your life from BEFORE to AFTER
client and student, beginner bloggers and entrepreneurs about results of mentorship and strategic sessions
I started to be more active on social media and I got a message from my art curator in Italy - he is opening his own gallery in Sicily and offered me to create a solo exhibition of my paintings at his place this year. This is a big win for me! I started to be noticed on the market - my architectural projects have already been shortlisted for several awards.
I landed major advertising contracts as a blogger and founded a re-location business.
Anna has brought all my parts into one whole - finally, I can show my skills and talents all at once! For me, it was a real breakthrough and a kind of a liberation, as I was going from one thing to another and couldn't decide what I mean?
Everything became structured in my head, and the only thing to do was to act. I allowed myself to dream and set ambitious goals - I got the role without casting!
I had a different perspective on myself as an expert - I am so cool, why do we always devalue ourselves? I received an invitation to become a speaker at the conference.
feedback from partners
Since 2021 I worked as a tracker for students online course for YouTubers entrepreneurs
Your Personal Brand Coach
Anna Yermakova
18 years in marketing, a diploma with honors in 'Marketing' and hands-on experience since 2006. From trade marketing at Coca-Cola to branding manager and the FIFA World Cup.
8 years as an entrepreneur and creative director of the design studio BRAND TO GO, YouTube creator and producer, tracker.
Helped 100+ small businesses with branding from scratch + dozens of rebrandings for corporations.
10,000 subscribers and over 2.5 million views on YouTube, interviews and articles in Tinkoff Journal, Lifehacker, advertising collaborations, but most importantly — the joy of inspiring others to achieve freedom, growth, and self-fulfillment.
8 years as an entrepreneur and creative director of the design studio BRAND TO GO, YouTube creator and producer, tracker.
Helped 100+ small businesses with branding from scratch + dozens of rebrandings for corporations.
10,000 subscribers and over 2.5 million views on YouTube, interviews and articles in Tinkoff Journal, Lifehacker, advertising collaborations, but most importantly — the joy of inspiring others to achieve freedom, growth, and self-fulfillment.
Personal Brand Coaching
strategic online sessions based on your personal schedule. Choose your level of involvement and pace (1-2 sessions per week)
1
Quick Start
Quick Start
Roadmap
Duration: 1-1.5 hours
Express analysis and creation of a personalized plan
Express analysis and creation of a personalized plan
€150
стартовать
2
Training
Audit
Training
Audit
4 strategic sessions
(We analyze strategy, product, branding, and identify blind spots in marketing)
Frameworks, AI prompts
(We analyze strategy, product, branding, and identify blind spots in marketing)
Frameworks, AI prompts
€600
начать
3
Long-Distance Marathon
Strategy + Branding + Communication:
Long-Distance Marathon
Strategy + Branding + Communication:
15 strategic sessions
Frameworks, AI prompts
Brand guidebook, briefs for designer/photographer/copywriter
Content plan and feedback on publications
Frameworks, AI prompts
Brand guidebook, briefs for designer/photographer/copywriter
Content plan and feedback on publications
€2700
€3300
мне сюда
YouTube content strategy and creative production
corporate brand strategy and management