THE strong brand
is the real reason

why people choose you
and overpay for your service

Anna Yermakova
expert №1, CEO
Brand Developer with 15+ years experience in strategy marketing, Creative Producer

LISBON, PORTUGAL

Do your personal brand need a youtube channel?

opportunities for self-actualization through publicity and recognition:

fulfillment and community

become an Influencer, transfer your knowledge, motivate, attract partners and create business clubs and subscription channels, differentiating sources of income
(Gary Vaynerchuk, serial entrepreneur)
advertising integrations and infoproducts

attract additional opportunities by being a “TV person”: advertising contracts, barter, selling your courses and workbooks
(Marina Mogliko, startup and English teacher)
trust and loyalty

to sell your trainings, books, coaching or business services more easily, more and more expensively due to openness, media exposure and recognition
(Tony Robbins, best-selling author, entrepreneur, philanthropist, and the #1 Life and Business Strategist)
passive income

generate income from monetization, donations and sponsorship, sales of their merchandise
(Ali Abdaal,doctor turned entrepreneur, the world’s most followed productivity expert)

FIRST YOU WORK FOR THE BRAND, THEN THE BRAND WORKS FOR YOU

Personal brand bulds throught broadcast via various channels (social networks, media, website, networking, public speeches, etc.), each having its own goals, possibilities, limitations and work algorithms. For synergy - it is important to mix and match.
YouTube requires more attention and investment at the start, but over the long distance, video content gives an accumulative effect: with less investment, the results are greater and greater.

create your channel

Anna Yermakova, your Creative Producer

you are the brand

keep moving

“NAKED ENTHUSIASM”:
PERSONAL BRAND COACHING VIA YOUTUBE CHANNEL DEVELOPMENT

1
marketing audit and strategy

Set marketing goals, define KPIs.

Specifying the audience profile (if necessary - customer research), pains, objections, motivation - will be the basis of the topics.

Analysis of other market leaders' channels and best practices from foreign and related markets. Search for a free niche for positioning.

Selection of additional channels based on the tasks: PR in mass media, social media, performances, etc.

2
personal brand identity

Personal brand audit: analyzing brand DNA, identifying key archetypes, personal mission.

Unpacking Expertise. Key messages, brand promise and positioning. Refining the product and the offers.

Finding your presentation style and storytelling based on personal characteristics and strengths. Tone of voice, features and signature phrases.

Working through the cognitive barriers: sabotage, procrastination, imposter syndrome, fear of failure/rejection, perfectionism, resistance to change.

3
creative concept and channel launch

Concept development for the pilot launch: format selection, video style, generation of ideas for content, sections, trend adaptation.

Working through cognitive barriers to change: sabotage, procrastination, imposter syndrome, fear of failure/rejection, perfectionism, resistance to change.

Technical launch of the channel: registration, filling and optimization for search queries.

REMOTELY

zoom/skype/google meets + you can involve your team or video production team in the process
12 SESSIONS х 1H

сhoose a comfortable pace - 1-3 sessions/week, you can break the package into 8x1.5h or 6x2h sessions
TASKS

each session ends with a task for the next meeting - to gather information, analyze, etc.
RESULT

the channel is ready for launch + presentation in PDF, outlining the strategy + a brief for the creative team

START THE JOURNEY

the results of personal brand couching

In 2021-2022 I completed YouTube training with Marina Mogilko, a Silicon Valley blogger and entrepreneur, and in 2023-2024 I worked as a tracker for students in her course for YouTubers

Lucy Lago

Architect, designer, artist
(Zakinthos, Greece)

I started to be more active on social media and I got a message from my art curator in Italy - he is opening his own gallery in Sicily and offered me to create a solo exhibition of my paintings at his place this year. This is a big win for me! I started to be noticed on the market - my architectural projects have already been shortlisted for several awards.

BECOME THE BRAND WITH YOUR YOUTUBE CHANNEL

€1 800 €2 000

Book your first 30-minute strategy session for free:

ask for a free session

the payment is also possible in USD/USDT, taxes included

WHAT'S NEXT?

after the audit and strategy, everything is just beginning: we can continue personal brand support or full support of the channel on personalized terms.

STYLE
- brand identity
- design of the channel, video covers and graphics
- YouTube studio interior
- personal style (with the stylist's assistance)
LAUNCH
- first videos content for testing hypotheses: scripts, scenarios
- coaching - how to behave in front of the camera, deal with criticism and hate
- content analysis and strategy development
PRODUCTION
- team building
- remote shooting
- cover design
- post-production - editing, music design
- publishing and optimizing videos, channel management
MONETIZATION
- product development
- AdSense monetization activation
- preparing proposals for sponsorship packages and advertising integrations

case study

here we go

stories of susses

Organic growth: through creativity, authenticity, balance of usefulness/entertainment + exact targeting of audience needs

CASE: Bator Gonchikov - andrologist, urogenital surgeon
(Moscow)

styling a office instead of a YouTube studio

It is not necessary to rent space or invest in studio equipment - you can customize your existing workspace in the style of the brand.

creativity and humor in the design and presentation of medical content instead of the usual “serious faces”

breaking stereotypes - no doctor on YouTube ever seen like this before.

the 5-minute video has garnered 350,000+ views

thanks to a strong script, keyword optimization and aesthetically pleasing visuals

6,000+ subscribers and 400,000 views in 4 months organically

and the metrics continue to rise

waiting lists for consultations and expensive surgeries - without advertising

thousands of likes, hundreds of comments, dozens of new clients and offers for performances and coaching

viewer-to-client conversion

being public increases the traffic of potential customers and the chances of purchase and they are - target clients for expensive genital surgery, not just counseling

content and format are already being copied

but we're moving on and showing the surgery on the sausage

not the same-old informative content that AI will generate, but your brand's own personal media

People come to YouTube for information and entertainment, but they subscribe and watch charismatic speakers who are different from others: they have their own style, unique vision and experience, values that resonate with the viewer, and unusual presentation. This is how “social capital” is formed in the form of loyal subscribers who are ready to support and buy.

agreed, let's go!

My unique approach is systematic in brand building, requiring a visual style and avoiding generic solutions

CASE: ALTECO Investment School
(Saint Petersburg-Perm)

style: BEFORE

not natural poses of “serious investors”, like from a photobank, classic for the financial field - blue colors

set-up for the filming: BEFORE

rebranding project

Audience research was done, target segments were identified, and brand positioning was defined. We restyled, developed a brand book, updated the website and channel design (header, covers)

new look

Together with the stylist, new looks reflecting the character, style and values were put together, a photo shoot in the new style was organized for the cover and website design

set-up for the filming: AFTER

A YouTube channel starts with a pretty picture. The interior design of a YouTube studio should reflect the DNA of the brand, not just be “like all bloggers”, but first you need to identify and articulate this identity.

20x views due to new formats

Outside shorts, SEO optimization (playlist names, hashtags, description under the video), generated unusual headings, editing of the script, editing style and speech (adaptation to the spoken vocabulary of the target audience instead of complex economic terms, adding humor).

national recognition

Since 2019 I helped to find an identity, rebrand and package the business of 3 schools in the same niche - investment education. All are recognized as the best in Russia and are sales leaders.

NOT enough to be aN expert or a successful entrepreneur - someone who shares experience with a wide audience and does it differently than the others becomes the brand

there is no single format that everyone needs to copy - we look for our own way and tools that suit your goals and personalities, from vlogs to podcasts.

CASE: Maria Mamaeva, serial entrepreneur
(Sochi-Novosibirsk)

IDEA

During the mentorship, I had an idea of how to combine my current business projects with my personal interests in psychology, biohacking and esotericism - so the idea of the “psychology of business” channel was born, which we launched together.

interview

When you don't feel confident enough in front of the camera, you can start with an interview format - choosing an interesting person to talk to, someone you feel at ease with and have a lot of questions for. So starting a youtube was not as scary and difficult as it seemed before.

cost minimization

We use the available resources to minimize the cost of production: the shooting was carried out on the territory of glamping and restaurant - Maria's businesses, at the same time and promoted these venues.

first offers

After the first interview was released - there were offers for paid participation in new podcasts - which means the channel can earn a return on investment

ANNA YERMAKOVA
creative producer

600,000+ views with 3,000+ organically gained subscribers - my personal youtube channel BRAND TO GO, about digital nomadism, self-development and marketing.
And as a result: interview requests, including articles in media, income from referral programs, advertising integrations, consultations and guides, but most importantly - the joy of being an inspiration and impact maker - positively influencing people's lives.

START A BRAND JOURNEY

THE strong brandis the real reason

THE strong brand
is the real reason