THE STRONG BRAND
is the real reason

If the brand had the only communication channel, it would be worth trying to make it spectacular, bright, expressive. But the professional contacts of giper.fm are strongly tied to the manager - he only needs help in the form of perfectly designed discreet corporate identity carriers.
giper.fm style: minimalistic, modern, discreet, technological, intelligent, dynamic.

Dmitry Tolstyakov is the winner of the All-Russian competition of financial advisers, the leading blog author of a course on passive investments in the stock market. In 2019, the project grew into the FIN-RA online school - I rethought his personal website and turned it into the company's web platform, and Dmitry's "zen approach" to investments formed the basis of the FIN-RA eco-friendly brand.
2 months later (coincidence?) after the rebranding, FIN-RA was recognized as the best investment school in Russia. Today, more than 30 people work here, Dmitry Tolstyakov interviews Sobchak, Khakamada and other celebrities for the YouTube channel and continues to follow his mission - to help Russian families improve financial literacy and well-being.

Victoria Savkina is a Chinese teacher by education, has been in business for many years, but finds time for an outlet - to teach Chinese to those who are passionate about the culture of the East. Behind 15 years of teaching, internships and work in China, the development of foreign teaching methods. With such baggage, one day it should have happened - its own school of foreign languages in Moscow. Together with a friend who is an English teacher, in the fall of 2020, despite all the risks for offline business, Victoria decided to make her dream come true under the LOCAL POINT brand.
Schools of foreign languages are not much different from each other, there are not enough modern methods and teachers who are not of the old school. But in order to stand out from competitors in the educational services market, it is not enough to work only on the quality of knowledge, the atmosphere and presentation are important. Today there are language courses in every district, but places for cultural exchange and communication are in short supply. The positioning of LOCAL POINT is based on the idea of creating a location that becomes the center of attraction for people who are passionate about the culture of other countries.
The development of the site structure is preceded by a deep dive into the product, collecting feedback and highlighting key blocks that reveal the position of the brand and the benefits of the product. A site that is light in visual and content, not overloaded with information, by its example shows that it is easy with the LOCAL POINT school. Some of the headings are duplicated in Chinese / English - we give new knowledge already on the site.
We avoid the mistakes of most language schools that demonstrate the learning process or recognizable places in the country of the language being studied. We refer to the deep motives of the target audience: difficult Chinese is mastered for various reasons, but most often - in order to succeed in a career, to get a well-paid job in an international corporation. We do not call for learning the language, we show the prospects that it gives, and hint that we are the key to such a future.
The main motifs of style are associated with ideas about the target audience.
Our clients are mostly wealthy or promising people who think about increasing incomes, quality of life, successful careers and the future of their children.
To stand out and attract a wealthy audience, we need an image of fashionable, modern China, which we took as the basis of our visual identity.

Development Systems is both a BIM designer, an IT company, and a part of the development business. Having started work in 2017 in St. Petersburg, already in 2019 she received the status of one of the BIM leaders in the Russian market and became a strategic partner of the RBI group. A young but daring team of professionals develops new products based on BIM technologies. The goal of the rebranding is to match the image of an advanced technology company and attract young professionals with the help of an HR brand.
The purpose of a business card site is to convey the specialization of the company, present completed projects and reveal the philosophy and advantages of the company. The structure of the site is as easy to understand as possible, and the information is concise. We are talking about complex things. If the company operates in a narrow market or it is not so easy to get customer reviews, the dramaturgy of the site will be enhanced by the opinion of experts known to a narrow circle.